Beyond the Frame: The Future of AR with Snap's Resh Sidhu | Gen C Ep. 96

In this episode of "Gen C", we're joined by Resh Sidhu, Global Director of Arcadia at Snap. Resh takes us through Snapchat's journey in AR technology, from dog-ear filters to groundbreaking projects like NYX's Beauty Bestie. She discusses how Snapchat is leveraging AI to democratize content creation and explains why the platform continues to resonate with both Gen Z and Millennials. Timestamps: 00:00 Introduction 00:44 Weekly News Rundown 04:24 The Evolution of Wearable Technology 05:50 Interview with Resh Sidhu, Arcadia Studios 08:05 The Future of AR and VR with Resh Sidhu 13:18 Snapchat's New Spectacles and Their Impact 21:30 Harnessing the Power of AR 21:51 Addressing the Loneliness Epidemic 23:14 NYX Beauty Bestie: Redefining Beauty with AR 28:25 Coca Cola AR Vending Machine: Transforming Transactions 30:25 Snapchat's Diverse User Base 35:05 AI Innovations at Snap 39:55 Recap and Final Thoughts Links mentioned from the podcast: Google’s abuse of Fitbit continues with web app shutdown: https://arstechnica.com/gadgets/2024/06/googles-abuse-of-fitbit-continues-with-web-app-shutdown/ Resh’s Twitter: https://x.com/webkitten #cryptocurrency #digitalfinance #finance #bitcoin #crypto Subscribe to CoinDesk on YouTube: https://www.youtube.com/user/CoinDesk?sub_confirmation=1 CoinDesk is the leading digital media, events and information services company for the crypto asset and blockchain technology community. Twitter: https://www.twitter.com/coindesk LinkedIn: https://www.din.com/company/coindesk Instagram: https://www.instagram.com/coindesk Facebook: https://www.facebook.com/CoinDesk Newsletters: https://www.coindesk.com/newsletters CoinDesk Podcast Network: https://open.spotify.com/show/2jyIhkvAQhed8AWDZiPpSP Markets Daily Crypto Roundup: https://open.spotify.com/show/7sDXM8BlxsUqzL2IqmLqwE