Binance Product VP: Why 250 MILLION Users Use Us! Jeff Li Shares INSIGHTS to 1 Crypto Platform

How did Binance’s app become one of the most downloaded crypto app globally, with over 250 million users? What product innovations attract both crypto beginners and experienced traders alike? Can social media teach crypto valuable lessons for mass adoption? In this exclusive Behind Binance episode, Jessica Walker interviews Jeff Li, Vice President of Product at Binance, to explore essential insights: ✅ How Jeff’s experience at social media giants helps shape Binance’s design and onboarding flow ✅ Lessons from TikTok and Instagram on making complex tools intuitive and addictive ✅ How Binance supports 250M+ users with scalable design systems and AI-powered personalization ✅ The key features and UX upgrades that drive global adoption, especially in emerging markets ✅ Balancing simplicity for crypto newcomers with deep functionality for pro traders ✅ Binance’s product approach to regulatory compliance, localization, and user trust ✅ Jeff’s take on the future of Web3 product design and advice for the next generation of crypto builders Jeff Li’s VP of Product Binance Announcement: https://www.binance.com/en/blog/leadership/binance-announces-jeff-li-as-vp-of-product-at-binance-blockchain-week-in-dubai-2294207742225224127 2024 Binance Report mentioning 250 million registered users: https://www.binance.com/en/blog/ecosystem/binances-2024-endofyear-report-wrapping-a-transformative-year-quarter-of-a-billion-users-strong-7581605994538648935 🔔 Subscribe & turn on notifications for more deep dives with Binance’s top leaders! 📌 Timestamps: ⏳ 00:00 – Intro: Highlights with Jeff Li ⏳ 00:30 – Introducing Jeff Li: VP of Product, Binance ⏳ 00:50 – Jeff’s Journey: From Social Media Giants to Crypto ⏳ 01:53 – Lessons Learnt from Social Media Giants and Bringing Over to Crypto ⏳ 02:56 – How do you know what users want? ⏳ 03:59 – Navigating different user appetites ⏳ 05:31 – How Binance stays relevant within the fast-paced nature of related industries ⏳ 06:26 – Which teams or organisations do you work with closely? ⏳ 07:29 – Web3 & Social Media: Can or will they complement each other? ⏳ 09:06 – Advice to people aiming to improve their product ⏳ 09:50 – Rapid Fire Q&A: Favorite Social App, Dream Web3 Product, 5-Year Vision, Career Advice #BehindBinance #CryptoApp #ProductDesign #Web3 #Binance #ProductLeadership #BinanceInnovation ⚠️ RISK WARNING: Digital asset prices can be volatile. The value of your investment may go down or up and you may not get back the amount invested. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. It is your responsibility to ascertain whether you are permitted to use the services of Binance based on your individual circumstances. Not financial advice. For more information, see our Terms of Use and Risk Warning. 📢 Join the conversation: ➡️ Twitter/X: https://twitter.com/binance ➡️ Instagram: https://www.instagram.com/binance ➡️ Facebook: https://www.facebook.com/binance ➡️ TikTok: https://www.tiktok.com/@binance ➡️ LinkedIn: https://www.din.com/company/binance ➡️ Reddit: https://www.reddit.com/r/binance 🔗 Download Binance here (iOS, Android): https://binance.onelink.me/y874/cb98de36 🔗 Sign up for Binance here: https://www.binance.com/en?ref=ERQKP7ND&utm_source=BinanceYoutube&utm_medium=GlobalSocial&utm_campaign=GlobalSocial