He Yi | Co-Founder, Binance | “We’re building value, not just business" | BBW 2024

Risk warning: Virtual Asset prices can be extremely volatile. The value of your investment may go down or up and you may lose some or all of the amount invested. You are solely responsible for your investment decisions. Binance is not liable for any trading losses you may incur and your investment does not benefit from any form of financial protection. He Yi is the Co-Founder of Binance. Since Binance's launch in 2017, Yi has led the business strategy, which saw the company successfully become the world’s largest crypto exchange within the span of six months. Yi also pivoted the company to a global blockchain ecosystem from just a crypto-to-crypto trading platform. Before co-founding Binance, Yi served as Vice President at Yixia Technology, the leading mobile video tech company behind popular mobile apps like Miaopai, Xiaokaxiu and Yizhibo, where she led branding strategy and marketing operations and was a fundamental part of the fundraising strategy that drove the firm’s valuation to USD$3+ billion. Yi was also co-founder of the digital asset exchange OKCoin between 2014 and 2015. Under her leadership at OKCoin, the company’s market share in China increased by 60% during a bear market to become the dominant digital asset exchange in Asia. Yi is passionate about providing transparency and empowering communities in the cryptocurrency industry and championing economic freedom. Throughout her successful leadership in crypto companies, Yi helped to create a trend of hiring female executives in the male-dominant tech industry and gained the crypto market’s trust in women leaders. In this interview, He Yi shares her vision for Binance Blockchain Week, launched in 2018 to build confidence in a challenging market and unite the crypto community. This year’s event in Dubai reflects the UAE’s ambition to become a global crypto hub, a region she sees as aligning with Binance’s goals to push tech boundaries and create real value. Moving forward, Yi hopes blockchain will be so user-friendly that it seamlessly enhances lives, just like mobile technology today.