Inside Nexo's Sports Sponsorship Strategy

Neil Steinhardt, COO of Nexo US, on the thinking behind Nexo's sports sponsorship strategy Nexo is a sponsor this season for the Audi Revolut F1 team, on top of the Dallas Open, the Australian Open, and a ton of golf. It's part brand exposure, part lifestyle. Coming back into the US, there's a loyal early adopter base that's known Nexo for years, but a mainstream market that hasn't been exposed to it. Sponsorships are how they get the name out there and get people curious. #Nexo #F1 #Crypto #Sponsorship #Bitcoin