Jamie King | Co-Founder, Rockstar Games | “Why shouldn’t gamers reap the rewards?” | BBW 2024

Risk warning: Virtual Asset prices can be extremely volatile. The value of your investment may go down or up and you may lose some or all of the amount invested. You are solely responsible for your investment decisions. Binance is not liable for any trading losses you may incur and your investment does not benefit from any form of financial protection. Jamie King is an award-winning developer and producer of interactive products and experiences. Jamie co-founded Rockstar Games in 1997, acting as VP of Development on blockbuster franchises, including Grand Theft Auto, Max Payne, Midnight Club, Bully, and Red Dead. As a co-founder, Jamie was awarded a group Bafta for Lifetime Achievement in Video Games and is credited with over 85 video game titles across console, PC, mobile and handhelds. After leaving Rockstar, Jamie joined the creative agency SA Studios Global, focusing on esports, the creator economy, live streams, and brand partnerships. Specializing in strategy, creativity, and production, Jamie collaborated with multiple clients, including Nestle, Major League Soccer, Keek, Machinima, and T-Mobile, and was Head of Studio for Microsoft’s Esports and Gaming studio in their NY flagship store, creating over 400 hours of livestream gaming content.In 2018, Jamie facilitated the sale of the gaming division of SA Studios to Engine Shop. Acting as Head of Esports, Jamie continued his work with Major League Soccer, and attracted new clients, including Mercedes Benz, Major League Baseball, Bud Light, Anheuser Busch, and The Leukemia & Lymphoma Society. Operating eMLS, creating new fundraising property #TiltCancer and building the BL6, the ‘coolest console ever made’, Jamie and his team won numerous awards, including Chief Marketing Pro Gold Awards, Tempest Esports Awards, a 34th Sports Emmy nomination, and a Clio. In 2021, Jamie joined Solace Lifesciences, Inc. as the VP of Product and Marketing for NuCalm, a subscription-based neuroacoustic technology that helps people reduce stress and improve sleep. In 2022, he was promoted to Customer Experience Czar before being promoted to EVP in 2023. Jamie is currently a strategic adviser to leadership. Jamie now collaborates with multiple companies, including long-standing agency partner L+R, Teaghlach Holdings, and Web3 companies Metacade, Wanderers.ai, Sporting Crypto, Neoswap.ai, and Portal Foundation. Here, he shares his journey from traditional game development to exploring Web3. Reflecting on his role in shaping Grand Theft Auto, he highlights how Web3’s potential for true ownership and player-centric economies excites him. With blockchain technology, gamers can not only own and trade in-game assets but also participate in governance, creating an immersive community-driven experience. King sees Web3 as a fresh, innovative frontier for gaming, emphasizing projects like "The Wanderers" as models for the future of play-to-earn and community-led gaming.