Jonathan Isaac | CMO, CoinMarketCap | “Crypto should probably begin at CoinMarketCap” | BBW 2024

Risk warning: Virtual Asset prices can be extremely volatile. The value of your investment may go down or up and you may lose some or all of the amount invested. You are solely responsible for your investment decisions. Binance is not liable for any trading losses you may incur and your investment does not benefit from any form of financial protection. Jonathan Isaac is CMO at CoinMarketCap, 'Home Of Crypto' and the world's #1 source of crypto data, insights & community. Jonathan has operated at the sharp edge of marketing for 20 years, having held top jobs at some of the world’s best creative, digital and media agencies, unlocking transformational growth for brands including Sony, Samsung, Motorola, Coca-Cola, J&J, MetLife, Pepsi, Uber, Adidas, Asprey, Gemini, and many others. He has won numerous marketing awards including AdAge ‘Global Campaign Of The Year’, Digital Agency Of The Year and 2 x Gold Effies. Jonathan has a Masters Degree from Oxford University. Here, Jonathan discusses 2024’s mixed signals in the crypto space, from institutional interest in ETFs to meme coin mania, reflecting the industry’s ongoing growth and challenges. He highlights CoinMarketCap’s evolution as the "home of crypto," offering trusted data, insights, and a robust community hub. Jonathan shares his excitement about Dubai’s entrepreneurial energy and optimism, noting its role as a bridge for global crypto communities.