Juan Carlos Reyes | President, National Digital Assets Commission | “It just works” | BBW 2024

Risk warning: Virtual Asset prices can be extremely volatile. The value of your investment may go down or up and you may lose some or all of the amount invested. You are solely responsible for your investment decisions. Binance is not liable for any trading losses you may incur and your investment does not benefit from any form of financial protection. Juan Carlos Reyes, current President of El Salvador’s National Commission on Digital Assets (CNAD), is a visionary leader at the intersection of technology and finance. With Salvadoran and Canadian roots, Reyes brings a unique global perspective to his role.His academic background is exceptional, spanning Engineering, Physics, Mathematics, and Computer Science from Laurentian University, a Master’s degree in Management and Finance from Harvard, and an ongoing PhD in International Economics. With over 20 years of experience, Reyes has established himself as a benchmark in emerging technologies. His career includes leadership roles in financial technology companies in Canada, where he pioneered the implementation of blockchain and cryptocurrencies. As Director of Innovation at efficiency.ca, he revolutionized financial processes by improving efficiency and security. His expertise has allowed him to advise Fortune 500 corporations on the integration of disruptive technologies. Since joining the CNAD in September 2023, Reyes has catapulted El Salvador as a leader in digital asset regulation. Under his leadership, the country has been recognized by Coincub as the best in the Americas in favorable regulations for digital assets, second only to Switzerland worldwide. Reyes has implemented a comprehensive specialization program for his team at the CNAD, strengthening the country's regulatory capacity and attracting international attention. His strategic vision and ability to translate technological trends into tangible competitive advantages are positioning El Salvador as a global benchmark in the digital asset ecosystem. Since 2021, El Salvador has pioneered digital finance, learning that effective regulation of digital assets requires both financial and technical expertise. The country focuses on transparency, anti-money laundering, and creating economic opportunities accessible to everyday citizens through tokenized products. JC emphasizes that true adoption will come when digital finance tools work seamlessly, noting that events like Binance Blockchain Week are essential for finding companies ready to bring such innovations to El Salvador.