Platinum is BETTER than Gold... So Why is Gold More Expensive?

We all know gold is valuable, but did you know platinum beats it in almost every logical category? 🤔 We break down the bizarre reality of precious metals. Platinum is stronger, rarer, harder to extract, and more useful in industry than gold—yet gold still reigns supreme in price and popularity. Why do we value things the way we do? Does supply and demand really explain it all, or is it just a thousands-of-years-old popularity contest?