Rise CEO on Why Stablecoin Payroll Is the Real Killer App | Partner Content

Rise co-founder and CEO Hugo Finkelstein joined CoinDesk at Consensus Miami 2026 to unpack what $1.5 billion in processed payroll actually reveals about stablecoin adoption. From Latin America to Southeast Asia to the US, the demand is real and it's increasingly coming from traditional businesses, not crypto-native ones. Hugo breaks down the infrastructure gap driving adoption, why compliance is the hardest moat to build, and what embedded yield could mean for the future of payroll. To learn more about Rise, visit: https://rise.works. #cryptocurrency #digitalfinance #finance #bitcoin #crypto Subscribe to CoinDesk on YouTube: https://www.youtube.com/user/CoinDesk?sub_confirmation=1 CoinDesk is the leading digital media, events and information services company for the crypto asset and blockchain technology community. Twitter: https://www.twitter.com/coindesk LinkedIn: https://www.din.com/company/coindesk Instagram: https://www.instagram.com/coindesk Facebook: https://www.facebook.com/CoinDesk Newsletters: https://www.coindesk.com/newsletters CoinDesk Podcast Network: https://open.spotify.com/show/2jyIhkvAQhed8AWDZiPpSP Public Keys: https://open.spotify.com/show/1rqYzRV10nfKfoTpFXZhTE Markets Daily Crypto Roundup: https://open.spotify.com/show/7sDXM8BlxsUqzL2IqmLqwE The Policy Protocol: https://open.spotify.com/show/3Fh8ffulAWcCqMu0uVuwoj