The $100 Trillion Opportunity & 500M User protection fund

What does it take to go from crypto media to running one of the world's largest exchanges with 40 million users? Vugar Usi Zade is the CEO of MEXC, the world's fastest growing cryptocurrency exchange trusted by over 40 million users across 170 markets. Before MEXC, he served as COO at Bitget where he helped scale the platform into the global top 3. Before that, he was Chief Marketing Officer at BeInCrypto. In this conversation he breaks down exactly where crypto exchanges are going, why retail users are being abandoned by the industry, and why 2026 is the year everything changes for MEXC. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ He explains: ◼️ Why crypto exchanges as we know them are disappearing and what the everything exchange looks like ◼️ How MEXC grew to 40 million users without spending on Formula One or football sponsorships ◼️ Why 98% of MEXC users are retail and why that is a deliberate choice not an accident ◼️ How MEXC returned $1.1 billion in saved fees to users in a single year ◼️ Why he is pledging half a billion dollars to expand MEXC's Guardian Fund ◼️ What it means to go from crypto media to running a 2000 person company across 45 countries ◼️ Why everything that can be on chain will be on chain and everything that can be tokenized will be tokenized ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Follow Vugar: X — https://x.com/usithetalk LinkedIn — https://din.com/in/usithetalk Follow MEXC: Website — https://mexc.com X — https://x.com/mexc_global ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔗 More from BeInCrypto: 👉 Subscribe: https://www.youtube.com/@Beincrypto 👉 BeInCrypto: https://beincrypto.com 👉 X / Twitter: https://twitter.com/beincrypto 👉 Telegram: https://t.me/+U8DQNp4b8Gw3YmZi ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ [00:00] Intro [00:30] From Bain And Sony To Crypto [01:00] From BeInCrypto To MEXC CEO [01:45] What Changes Are Users Already Noticing? [02:30] What Is The Everything Exchange? [03:30] Why Big Exchanges Have Abandoned Retail [04:30] How Zero Fee Actually Works At Scale [05:45] What Is The Biggest Internal Challenge At MEXC? [06:45] 250% Growth In Three Months — The Numbers [07:15] The Half-Billion-Dollar Guardian Fund Pledge ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ #VugarUsiZade #MEXC #MEXCExchange #CryptoExchange2026 #EverythingExchange #TokenizedAssets #ZeroFee #CryptoCEO