The Future is Mixed: Shaping Next-Gen Connectivity With Meta Reality Labs | GEN C Ep 74

In this episode, Shachar Scott, the VP of Marketing at Meta Reality Labs shares insights on how Meta is aiming to democratize access to mixed reality experiences through products like the Quest headset and Ray-Ban Meta Smart Glasses. She discusses the potential for these technologies to enhance everything from fitness and entertainment to productivity and social interaction, as well as Meta's approach to building an open ecosystem of partnerships to drive innovation. 00:00 Cold Open 00:51 Weekly News Rundown 01:12 NFTNYC 03:20 Google Introduces VIDS 12:47 Are we at Ready Player One? 14:23 XR Experieinces 17:27 Meta Hardware 20:49 Additive Reality Should Touch All Senses 23:49 B2B Uses For XR 25:48 Meta x Apple 27:55 Brands Leveraging XR To Market 30:39 Brands In Immersive Space 38:38 Recap Links mentioned from the podcast: Google unveils Vids, an AI-powered video creation app for work: https://venturebeat.com/ai/google-vids-ai-video-creation-app-in-workspace/ Ray-Ban Meta Smart Glasses: https://www.meta.com/smart-glasses/shop-all/ Meta Quest VR Headsets: https://www.meta.com/quest/ - Safe (formerly Gnosis Safe) is the ownership layer of web3 with the most battle-tested smart accounts. Trusted to secure over $100 billion, Safe offers unparalleled usability and security for individuals, DAOs, and institutions. Experience true digital ownership with Safe's flagship web and mobile wallet and its leading account abstraction infrastructure. Get started today at safe.global. - Consensus is where experts convene to talk about the ideas shaping our digital future. Join developers, investors, founders, brands, policymakers and more in Austin, Texas from May 29-31. The tenth annual Consensus is curated by CoinDesk to feature the industry’s most sought-after speakers, unparalleled networking opportunities and unforgettable experiences. Take 15% off registration with the code GENC15. Register now at consensus.coindesk.com. - "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. #blockchain #cryptocurrency #digitalfinance #finance #bitcoin #crypto #web3 #branding #marketing Subscribe to CoinDesk on YouTube: https://www.youtube.com/user/CoinDesk?sub_confirmation=1 CoinDesk is the leading digital media, events and information services company for the crypto asset and blockchain technology community. Twitter: https://www.twitter.com/coindesk LinkedIn: https://www.din.com/company/coindesk Instagram: https://www.instagram.com/coindesk Facebook: https://www.facebook.com/CoinDesk Newsletters: https://www.coindesk.com/newsletters CoinDesk Podcast Network: https://open.spotify.com/show/2jyIhkvAQhed8AWDZiPpSP Markets Daily Crypto Roundup: https://open.spotify.com/show/7sDXM8BlxsUqzL2IqmLqwE