The Growing Dominance of Crypto KOLs

At Binance Blockchain Week, Celo Co-Founder Rene Reinsberg and KOL Leon joined CoinDesk Live, presented by Celo, for a wide-ranging discussion. Fresh off receiving a 'Binance Blockchain 100' Award, Leon joined Reinsberg to highlight the critical role of community builders in the ecosystem. Together, they emphasized the urgent need for trusted voices and diligent research to counter misinformation in the age of AI. - Timestamps: 00:31 - The Binance Blockchain 100 Awards 01:44 - Leon's Journey as an Industry Advocate 02:50 - Importance of KOLs Today 04:57 - Why KOLs are Misunderstood 05:47 - A Defense Against AI Content 08:40 - KOLs and Global Adoption - #cryptocurrency #digitalfinance #finance #bitcoin #crypto - Subscribe to CoinDesk on YouTube: https://www.youtube.com/user/CoinDesk?sub_confirmation=1 CoinDesk is the leading digital media, events and information services company for the crypto asset and blockchain technology community. Twitter: https://www.twitter.com/coindesk LinkedIn: https://www.din.com/company/coindesk Instagram: https://www.instagram.com/coindesk Facebook: https://www.facebook.com/CoinDesk Newsletters: https://www.coindesk.com/newsletters CoinDesk Podcast Network: https://open.spotify.com/show/2jyIhkvAQhed8AWDZiPpSP