The Man Behind Apple Pay And Tesla Bitcoin Is Now Bringing Crypto To 131 Million People

Nominate your company for The BeInCrypto Institutional 100: https://awards.beincrypto.com ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ What does it actually take to bring crypto to 131 million people in a way that does not scare them off? Michael Rihani has spent his career at the epicenter of financial technology. He helped integrate Bitcoin payments at Tesla with Elon Musk. He was a foundational architect of Apple Pay. He led product teams at Cash App and Coinbase. And now as Senior Director of Digital Assets at Nubank he is doing something even bigger, scaling a crypto platform that has already onboarded over 7 million users in Brazil, giving them access to buy, sell and store digital assets directly within the Nubank app with no abusive fees and complete transparency. He explains: ◼️ Why your first crypto purchase on Nubank costs zero fees and you can start with less than one dollar ◼️ Why swap volume grew 400% year on year and who the power user behind that growth actually is ◼️ Why Nubank calls itself the naked bank and what that means for how they treat your money ◼️ How Nubank's new Crypto Earn feature lets you earn 6% annually on Solana directly inside the app ◼️ Why Nubank will never list meme coins and how they think about which assets actually deserve a place ◼️ Why domestic payments in Brazil are not broken but sending money abroad still costs a fortune ◼️ Why Nubank just received conditional OCC approval for a US national bank charter and what that means for crypto ◼️ What blockchain banking actually means and why it is the most important phrase in fintech right now YouTubeYouTube ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Follow Michael: LinkedIn — https://din.com/in/michaelrihani X - https://x.com/MichaelRihani Follow Nubank: Website — https://nubank.com.br X — https://x.com/nubank ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔗 More from BeInCrypto: 👉 Subscribe: https://www.youtube.com/@Beincrypto 👉 BeInCrypto: https://beincrypto.com 👉 X / Twitter: https://twitter.com/beincrypto 👉 Telegram: https://t.me/+U8DQNp4b8Gw3YmZi ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ [00:00] Intro [01:00] Why Your First Crypto Purchase Is Free [02:30] What Does The Naked Bank Actually Mean? [04:00] Who Is The Nubank Crypto Power User? [05:30] How Crypto Swaps Grew 400% In One Year [06:00] Solana Staking At 6%: How It Works [07:30] Why Nubank Hides The Crypto Complexity [08:00] 131 Million Users Across Three Countries [09:00] How Many Assets Are On The Platform? [10:00] Why Nubank Will Never List Meme Coins [11:30] What Is Blockchain Banking? [12:30] Are Tokenized Real World Assets Coming? [13:30] Why Payments In Brazil Are Not The Problem [14:30] Where Cross-Border Payments Still Hurt #Nubank #NubankCrypto #MichaelRihani #CryptoBrazil #BlockchainBanking #Stablecoin #Solana