The New Rules of Brand Building with Nick Tran | Gen C Ep. 107

Nick Tran is a marketing innovator whose career spans leadership roles at Samsung, Hulu and most notably as Head of Marketing at TikTok during its explosive growth phase. In this episode, he discusses how TikTok revolutionized content consumption, why traditional brand marketing needs to evolve, and his perspectives on AI, organic social media and the future of marketing in 2025. Nick also shares anecdotes on how he became a Co-Executive Producer on Kanye West’s documentary Jeen-yuhs: A Kanye Trilogy. Links mentioned from the podcast: Meta’s fact-checking changes are just what Trump’s FCC head asked for: https://www.theverge.com/2025/1/7/24338125/meta-mark-zuckerberg-fact-checking-censorship-brendan-carr-trump Vayner Media x Ipsos Report: https://www.canva.com/design/DAGcIFeyCuk/EfHjdV8htAREdJ6ys5mTDw/view?utm_content=DAGcIFeyCuk&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=haf6841923c Nick’s Twitter: https://x.com/AtSignNick Nick’s LinkedIn: https://uk.din.com/in/nicholastran #cryptocurrency #digitalfinance #finance #bitcoin #crypto Subscribe to CoinDesk on YouTube: https://www.youtube.com/user/CoinDesk?sub_confirmation=1 CoinDesk is the leading digital media, events and information services company for the crypto asset and blockchain technology community. Twitter: https://www.twitter.com/coindesk LinkedIn: https://www.din.com/company/coindesk Instagram: https://www.instagram.com/coindesk Facebook: https://www.facebook.com/CoinDesk Newsletters: https://www.coindesk.com/newsletters CoinDesk Podcast Network: https://open.spotify.com/show/2jyIhkvAQhed8AWDZiPpSP Markets Daily Crypto Roundup: https://open.spotify.com/show/7sDXM8BlxsUqzL2IqmLqwE From our sponsor: In Chinese, belief means trust. For 10 years, Consensus has united those who believe in building a new internet where everyone has value. Join us at Consensus Hong Kong February 18 - 20, 2025 where belief becomes real. Connect with global leaders, innovators, and investors shaping the future of Web3, and experience the power of collaboration at the industry's most influential event. Register now: https://go.coindesk.com/4eZxb07