Who Uses Binance? A Spotlight on Humans of Binance: Luis Jimenez, Mohit Malhotra w CMO Rachel Conlan

*“What if crypto’s biggest story isn’t the tech... but the people it empowers?”* In this BBW2025 Main Stage session, Humans of Binance comes to life as Rachel Conlan, Chief Marketing Officer (CMO) of Binance, hosts two powerful journeys: Luis Jimenez (Mexico), a veteran TV producer who left crypto after early losses and returned through education and community; and Mohit Malhotra (India), who rebuilt trust after a scam by prioritizing security, long‑term thinking, and verifiable progress. Together, they spotlight resilience, financial literacy at home, and why human stories (not hype!), drive real adoption. *In this session, you’ll learn:* ✅ From loss to literacy: how education (Binance Academy) turned early setbacks into conviction ✅ Rebuilding trust: why UI, security, and delivering on a roadmap matter for newcomers ✅ Family first: bringing finance into the home—and how Binance Junior can spark guided learning (ages 12–17) ✅ Community in action: Mexico’s meetups and India’s builder culture accelerating grassroots adoption ✅ Mindset shifts: DYOR over FOMO, self‑custody basics, and thinking long‑term through volatility ✅ Advice to first‑timers: start with education, set boundaries, and move forward at your own pace *⏱️ Timestamps:* ⏳ 00:00 – Opening: Humans of Binance, Celebrating the Humanity of Crypto ⏳ 01:10 – Luis’s story: 2016 losses, stepping back, and returning via learning and Binance (2018–2019) ⏳ 03:41 – Mohit’s story: recovering from a scam; why security, UX, and delivered promises rebuilt trust ⏳ 06:40 – Handling skepticism about crypto: talking with friends/family about risk, horizon, and wise allocation ⏳ 08:46 – Education stack for crypto: Binance Academy, trusted sources, and how to start before investing ⏳ 10:51 – Learning together beyond Binance Academy: meetups, “crypto coffees,” and growing family adoption in Mexico/India ⏳ 13:31 – Financial literacy at home: simplifying money conversations ⏳ 14:28 – What they’re seeking at BBW: tech roadmaps, integrations, and lessons to take back home ⏳ 17:37 – One piece of crypto advice: trust, educate, and keep moving forward—at your own pace ⏳ 19:00 – Closing #binanceblockchainweek #HumansOfBinance #financialliteracy #cryptostory #crypto2026 #bbw2025 *⚠️ RISK WARNING:* Digital asset prices can be volatile. The value of your investment may go down or up and you may not get back the amount invested. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. It is your responsibility to ascertain whether you are permitted to use the services of Binance based on your individual circumstances. Not financial advice. For more information, see our Terms of Use and Risk Warning. *📢 Join the conversation:* ➡️ Twitter/X: https://twitter.com/binance ➡️ Instagram: https://www.instagram.com/binance ➡️ Facebook: https://www.facebook.com/binance ➡️ TikTok: https://www.tiktok.com/@binance ➡️ LinkedIn: https://www.din.com/company/binance ➡️ Reddit: https://www.reddit.com/r/binance *🔗 Download Binance here (iOS, Android):* https://binance.onelink.me/y874/cb98de36 *🔗 Sign up for Binance here:* https://www.binance.com/en?ref=ERQKP7ND&utm_source=BinanceYoutube&utm_medium=GlobalSocial&utm_campaign=GlobalSocial