A Chinese Chipmaker Is Eating Micron’s (MU) Lunch in NAND Market Share
TLDR
- Micron fell to fourth place in NAND shipment share in Q2 2026, behind Samsung (25%), SK Hynix (22%), and China’s YMTC (14%)
- Despite lower shipment rank, Micron still outranked YMTC in revenue due to its higher-priced data center products
- Micron reported Q3 revenue of $41.46 billion, up 346% year over year, with EPS of $25.11, beating estimates
- Analysts hold a consensus “Buy” rating with an average price target of $1,260.31
- MU stock opened at $911.29 on Thursday after a near 5% rally the day before
Micron (MU) stock slipped 0.3% in premarket trading on Thursday after rallying nearly 5% on Wednesday. The stock opened at $911.29, with a 52-week range of $113.46 to $1,255.00.
The pullback comes as new data from Counterpoint Research shows Micron lost ground in the NAND memory chip market during Q2 2026. Samsung led with 25% shipment share, followed by SK Hynix at 22%, and China’s YMTC at 14%. Micron came in fifth.
NAND is not a small part of the business. It makes up around a quarter of Micron’s total revenue, so any shift in market positioning here matters.
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