Alphabet (GOOGL) Stock Jumps as Google Escapes Ad Tech Breakup
TLDR
- A federal judge rejected the DOJ’s request to force Google to sell its AdX advertising exchange
- Judge Leonie Brinkema ordered behavioral changes to Google’s ad business instead, details not yet public
- GOOGL stock rose about 1% on the news Wednesday
- This is the second time the DOJ has failed to force an Alphabet asset sale
- 30 Wall Street analysts give GOOGL a consensus Strong Buy with an average price target of $422.59
Alphabet (GOOGL) stock climbed roughly 1% on Wednesday after a federal judge rejected the Department of Justice’s push to force Google to sell its advertising exchange, AdX.
Judge Leonie Brinkema issued her ruling under seal, with a brief order denying the DOJ’s demand. A redacted version is expected to be released at a later date.
Rather than ordering a sale, Brinkema told Google to make behavioral changes to how it operates its ad business. The specifics of those changes have not been made public yet.
The ruling stems from an April 2025 finding that Google illegally monopolized two advertising technology markets. The DOJ had asked the court to force a sale of AdX and require Google to make its ad auction logic publicly available.
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