Bitcoin vs Altcoins: Where Should Crypto Investors Put Their Money?

NewsThu, 27 Aug 2026 05:28:02 UTC3 hours ago

TLDR

  • Start with Bitcoin and Ethereum as your core holdings, keeping 70-90% of your crypto allocation there
  • Only invest what you can afford to lose, with beginners keeping crypto at 1-5% of their total portfolio
  • Use dollar-cost averaging to buy gradually over time instead of trying to time the market
  • Keep altcoins to a small portion of your portfolio and research them carefully before buying
  • Think in years, not days, and rebalance when your allocation drifts too far from your target

For anyone new to crypto, the sheer number of coins and tokens available can feel overwhelming. But the basics of building a starter portfolio are straightforward.

Bitcoin and Ethereum are the two most established cryptocurrencies in the market today. Most beginner strategies start here.

Bitcoin is often described as a store of value, sometimes compared to digital gold. Ethereum underpins a wide ecosystem of decentralized apps and blockchain projects.

Experts generally suggest keeping between 70% and 90% of a crypto allocation in these two assets. The rest can go toward higher-risk options if you choose.

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