Google Just Made Its Phones $100 More Expensive, But Here’s Why Buyers May Not Mind

TLDR

• Google unveiled the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and foldable Pixel 11 Pro Fold on Wednesday
• All models received a $100 price increase, starting at $899 for the base Pixel 11
• The new Tensor G6 chip runs Gemini Nano AI on-device for personal tasks without cloud dependency
• Google Pixel Watch 5 was also revealed, now capable of tracking blood pressure and insulin resistance
• Google holds just 3% of the US smartphone market, compared to Apple’s 58% and Samsung’s 26%

Google launched its Pixel 11 smartphone family on Wednesday. The lineup includes the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and the foldable Pixel 11 Pro Fold.

GOOGLE JUST RAISED PIXEL PRICES ACROSS THE BOARD, CITING A "SEVERE" MEMORY CRUNCH

The new Pixel 11 starts at $899, up $100 from the Pixel 10's $799. The foldable Pixel 11 Pro Fold jumps to $1,899. pic.twitter.com/HIhGx6GfzA

- Evan (@StockMKTNewz) August 12, 2026

Every model comes with a $100 price increase over its predecessor. The base Pixel 11 starts at $899, up from $799.

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