MrBeast Signs Multi-Year Gemini Deal: How Much Is Actually AI?
Google is entering a multi-year partnership with Beast Industries. The deal brings Gemini and Google Health into Jimmy Donaldson's MrBeast videos starting September 5.
Donaldson's crew will lean on the AI assistant to navigate the jungle, desert, and Arctic in a survival challenge. Beast Industries CEO Jeff Housenbold calls it a bet on AI as both a creative engine and a business tool.
A Survival Challenge Built Around Gemini
Donaldson, the first creator to pass 500 million YouTube subscribers, already runs one of the best-funded operations in online video. The new deal extends that reach into Google's consumer AI push.
Teams in the September 5 video will race through the jungle, desert, and Arctic. Gemini will help them flag dangers and track sudden weather changes.
A separate Gemini ad campaign will show Donaldson using the app to plan the logistics behind his stunts. Google's new Fitbit Air will appear in a later challenge.
How Much of This Is Actually AI
Housenbold was more measured off camera about what Gemini actually does. Asked directly whether AI drives the video production itself, he drew a clear line.
โฆ Continue reading the full article at the original source below.
