Timeline: The rise and fall of Tesla’s Solar Roof

Tesla has officially ended its Solar Roof project six years after predicting it would be installing 1,000 units per week. The most the company ever installed, at its absolute peak, was 32.

Indeed, it’s only installed 3,000 in total. For context, if the company had achieved Elon Musk’s 1,000 per week goal, it should have installed around 345,000 solar roofs by now.

There was no press release or regulatory filing that accompanied the shutdown. Journalists simply noticed that the webpage, tesla.com/solarroof, now redirects to a separate solar panels webpage.

Solar Roof has also disappeared from the Tesla Energy menu.

One source said Tesla had concluded an internal review that the product was “not financially viable.”

Below is a timeline of the company, from its early days and $2.6 billion acquisition, through an incredible series of government subsidies, litigation, and its final chapter this month.

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