Trump-backed World Liberty Financial taps former Coinbase exec as business lead

World Liberty Financial, the crypto firm with links to the Trump family, has announced the hiring of Ryan Ballantyne as chief business officer. 

The new man is an experienced Wall Street executive and recently served as an executive at Coinbase. The announcement comes as the crypto venture seeks to go into tokenized real estate and apply for a banking license.

A Wall Street OG comes into Trump’s crypto firm 

The announcement was made in an X post and described Ballantyne as an experienced head with a career that cuts across asset management, derivatives, capital markets, and digital assets over the last 30 years. He last worked at Coinbase, where he served as head of Corporate Client Strategy.

Co-founder and CEO of World Liberty, Zach Witkoff, expressed his joy in a one-line reply to the announcement post on X. Not much has been said about the scope of Ballantyne’s new role or when he will start.   

The title of chief business officer already implies the company’s present focus: revenue, partnerships, and institutional relationships.

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