Why Big Banks Are Losing the Next Generation to SoFi

Austin Campbell on Why Big Banks Are Losing the Next Generation to SoFi Over the past three years, SoFi has opened more accounts for customers 35 and under than JPMorgan, Wells Fargo, Citi, and Bank of America combined. Austin Campbell frames it as a generational divide: boomers still use branches, millennials want nothing to do with them, and GenX sits somewhere in the middle. He argues that without younger voices on banks' operating committees and boards, leadership will keep misreading what the next generation of customers wants, and the banks will lose them. #Banking #Crypto #JPMorgan #Fintech #Millennials #GenZ #Finance