XRP Hits the Basketball Court as Ripple Lands Major Louisville Partnership
TL;DR
- Ripple will place XRP branding permanently on Denny Crum Court during every Louisville men’s and women’s home basketball game.
- The multi-year partnership also includes courtside, digital, social and radio exposure across Louisville Athletics.
- Ripple will support financial and technology education covering traditional finance and digital assets for student-athletes and the campus community.
Ripple is putting XRP in front of college basketball audiences through a new multi-year partnership with Louisville Athletics, bringing the cryptocurrency’s branding to both the men’s and women’s programs. The deal begins this season and expands Ripple’s push into U.S. college sports.
Denny Crum Court. Men’s and Women’s Basketball. Every home game. https://t.co/PTUd4A7UJq
- Ripple (@Ripple) September 15, 2026
XRP Joins Louisville’s Basketball Court
The XRP logo will become a permanent fixture on Denny Crum Court during every Louisville home game, while additional branding will appear on TV-visible courtside signs and throughout the KFC Yum! Center. Ripple will also receive exposure across Louisville Athletics’ digital and social channels, as well as radio broadcasts for both basketball teams.
… Continue reading the full article at the original source below.
