Binance Research: Gen Z Lifted ETFs to 25% of Its Equity Volume in August

Exchange-traded funds (ETFs) took 25.0% of Gen Z equity trading volume on Binance in the first days of August, up from 14.6% in June.

According to a Binance Research report published on August 12, millennials directed 9.5% of their early-August equity volume to the same instruments. Unleveraged ETFs drew 18.5% of Gen Z net equity inflow in June and 21.9% in July, while the single-stock share fell from 77.0% to 74.2%.

Report author Lim Kim Thye cautioned that “two months is not enough to establish a trend.”

The Money That Stayed

Binance opened direct stock trading in June 2026, and its tokenized US equities reached $100 million in assets under management within two weeks of launch, with 47% of trading activity outside regular US market hours.

Gen Z’s total net equity deployment fell 17.4% in July. Net inflow to unleveraged ETFs slipped 2.0% over the same period, against 20.4% for single stocks and 28.5% for leveraged products.

Interestingly, Gen Z was the only cohort whose ETF holder base grew, rising 2.9%, while Millennials fell 4.5% and Gen X fell 5.9%. Its ETF buyers traded the least in July at 7.9 times against 10.3 for Millennials. Across the sample, ETF buyers held 1.4 to 1.6 fund symbols each, and in the June cohort, positions averaged 10 to 14 days, with 36% to 45% still open at the snapshot.

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