Binance.US to challenge Kalshi and Polymarket with new prediction market push

Binance.US is gearing up to take on prediction market leaders Kalshi and Polymarket. The American platform is seeking a Commodity Futures Trading Commission (CFTC) license to launch its own prediction market.

During a panel at Rare Evo in Las Vegas, the platform’s CEO, Stephen Gregory, confirmed that they plan to apply for a designated contract market (DCM) license next month.

A DCM classification should open the door for retail clients to trade futures, options, and event contracts legally. Crypto America Host Eleanor Terrett even noted that the planned application is part of the company’s “comeback strategy,” which is built around lower trading fees and diversification beyond spot trading into perpetuals and prediction markets.

Binance.US’s strategy for the future comes after years of regulatory setbacks that have drastically diminished its U.S. market presence. Since Gregory took over as CEO this year and the exchange has turned to the business as a whole, rebuilding its trading fees from lower to increased revenue, product expansion and the organization’s compliance controls.

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