Bytedance signs first AI copyright truce with Hollywood

ByteDance and the Motion Picture Association have signed a memorandum of understanding to build copyright guardrails into the company’s Seedance and Seedream AI generators, the first deal of its kind between Hollywood’s main studio lobby and an AI firm, according to the Los Angeles Times.

Dispute started after popular Tom Cruise video

The truce ends a dispute that broke out approximately six months ago. The controversy dates back to a clip created purely by AI of Tom Cruise trading blows with Brad Pitt, built with Seedance, and then spreading widely all over the internet.

On February 20, MPA global general counsel Karyn Temple wrote to ByteDance general counsel John Rogovin, the Los Angeles Times reported, arguing that Seedance 2.0 had been trained on protected material and was turning out unauthorized clips of characters such as SpongeBob SquarePants alongside a recreated scene from “Stranger Things.”

Variety reported that the trade group accused ByteDance of “disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs” on a supposedly “massive scale.” Disney and other studios also objected to tools that could reproduce Marvel and Star Wars figures without permission, The News reported.

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