Chelsea Names Circle’s USDC as New Front-of-Shirt Sponsor
- Circle becomes Chelsea’s principal partner, with USDC appearing across three teams.
- USDC branding will debut when Chelsea hosts Brighton at Stamford Bridge on Sunday.
- Circle continues expanding USDC through banks, payments firms and global partnerships.
Chelsea has named Circle Internet Group as its principal partner and official front-of-shirt sponsor for the 2026/27 season. The agreement will place Circle and its USDC stablecoin on the men’s, women’s, and academy shirts, giving the digital dollar brand a prominent presence across the club.
The partnership also marks a significant move for Circle as it expands USDC visibility beyond financial markets and into mainstream global audiences.
Circle Puts USDC on Chelsea Shirts
Chelsea announced the partnership on Aug. 28, marking a major sports sponsorship for Circle and its USDC stablecoin. The branding will debut when Chelsea hosts Brighton & Hove Albion at Stamford Bridge on Sunday.
The agreement covers Chelsea’s men’s, women’s, and academy teams throughout the 2026/27 season. As a result, USDC will gain visibility across multiple levels of one of football’s most internationally recognized clubs.
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