Circle Lands Chelsea Shirt Deal for 2026/27 Premier League Season
Stablecoin issuer Circle will feature its USDC stablecoin brand on Chelsea’s shirts for the 2026/27 season. The deal makes Circle the first crypto financial-services company to become the main shirt sponsor of a Premier League club.
The Circle and USDC brands will appear on Chelsea’s men’s, women’s and academy shirts. The new shirts will debut Sunday when Chelsea host Brighton & Hove Albion in their first Premier League home game of the season.
Financial terms were not disclosed. Chelsea had reportedly sought about £65 million ($88 million) a year for the front-of-shirt position after leaving it vacant for much of the past three seasons.
USDC Enters Premier League Spotlight
Circle CEO Jeremy Allaire said the partnership reflects the company’s view that money should move across borders as easily as information.
“We built USDC on the belief that money s…
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