Circle's FCA license clears the way for USDC on Chelsea's shirt this season

Chelsea FC will wear USDC branding on its shirts this season after signing stablecoin issuer Circle as principal partner and front-of-shirt sponsor. The announcement came Friday, two months after Britain’s financial regulator told Premier League clubs to vet their crypto backers.

In June, the UK’s Financial Conduct Authority admonished Premier League and other clubs to weigh the financial crime and reputational risks of taking money from crypto companies that lack authorization.

Circle is on the right side of that line, with an FCA electronic money issuer license in the UK.

Brighton on Sunday is the shirt’s first outing

The men’s, women’s, and academy shirts will carry USDC and Circle logos through to the 2026/27 season, under a partnership announced by the club.

The first game is on Sunday, when the reigning FIFA Club World Cup champions take on their first home league game against Brighton and Hove Albion at the 40,000-capacity Stamford Bridge.

Chelsea began the campaign without a shirt sponsor and won 3-2 away at Fulham on Monday. Neither side put a dollar amount on the deal. The value and length were not disclosed.

… Continue reading the full article at the original source below.