Cracker Barrel (CBRL) Stock Up 84% in 2026 But Analysts Say It’s Time to Sell
TLDR
- CBRL stock is up 84% in 2026, trading around $54.69, near its 52-week high of $60.26
- Wellington Management slashed its stake by 73.3% in Q2, selling over 827,000 shares
- Q2 EPS came in at $0.29, beating the consensus estimate of a $0.45 loss, but revenue fell 2.9% year over year
- New CEO David Deno replaced Julie Massino; analysts average rating remains “Hold” with a price target of $48.14
- Earnings are due September 23, with investor focus on efforts to attract younger customers
Cracker Barrel (CBRL) stock has had a stunning run in 2026, climbing 84% to trade near $54.69. But despite the rally, several analysts and major institutional investors are hitting the brakes.
Cracker Barrel Old Country Store, CBRL
Wellington Management Group cut its position in CBRL by 73.3% during Q2, selling 827,185 shares and holding just 301,136, worth around $16.1 million. That’s a major vote of no confidence from one of the company’s larger institutional holders.
The backdrop to the stock’s rise is messy. In August 2025, Cracker Barrel removed its iconic barrel-leaning figure from its logo, sparking a public backlash. The company reversed course within a week, but the damage was done.
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