Apple (AAPL) Stock: What Wall Street Expects From the September 9 iPhone Event
TLDR
- Apple stock fell to around $319 ahead of its September 9 “Surprise and Shine” iPhone event
- BofA reiterated a Buy rating with a $380 price target; KeyBanc holds a Sell with a $250 target
- Apple is expected to launch its first foldable iPhone Ultra, likely priced above $2,000
- iPhone price increases are seen as inevitable, with KeyBanc calling it a “negative catalyst”
- Wall Street rates AAPL a Moderate Buy with an average price target of $337.55, implying around 5% upside
Apple stock edged down to around $319 per share on Tuesday, ahead of the company’s flagship “Surprise and Shine” event on September 9 at Apple Park in Cupertino, California.
The event is being watched closely. It marks the first major product launch under new CEO John Ternus, who took over on September 1. Tim Cook has moved into the role of executive chairman.
Tomorrow’s launch is shaping up to be one of Apple’s biggest product moments in years.
Apple is set to reveal the iPhone 18 Pro and reportedly its first foldable iPhone this wednesday on September 9 pic.twitter.com/o5J0ROxPDv
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