Binance data shows tokenized equities are changing how crypto traders access stocks

Binance, the world’s largest crypto exchange, has revealed that a large share of the traders using its newest tokenized stock product had never engaged with equities on the exchange before.
The exchange has spent the past several months building out three separate routes into traditional market exposures, launching pre-IPO exposure through perpetual futures, direct access to US-listed stocks, and bStocks, its tokenized on-chain securities.
One of the standout figures is that four in ten bStocks users had their first-ever exposure via Binance’s TradFi via the product.
Why are new Binance users choosing the tokenized version first?
Binance’s figures show that 41.5% of bStocks traders had not previously used perpetual futures or direct stock trading on the platform, meaning the token was their first exposure to equities on Binance at all.
According to the platform, bStock listings grew from 5 to 36 within a month, and combined market capitalization across the tokens reportedly passed $300 million over the same period.
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