Can AI Build a Startup in 72 Hours? Elon Musk's Team Will Livestream the Test

Three employees at Elon Musk's AI company will try to build a startup in 72 hours using AI agents, with every product, engineering, and business decision streamed live from September 15 to 17.

The company has no name, no product, and no idea yet. Matt Palmer, Lauren Tan and Roshan Sadanani are meant to choose all three on camera as they go.

What the 72-Hour Build Involves

The event, called Grok Bot Galaxy, runs at a San Francisco venue with a worldwide livestream. Sessions run from 8.30 a.m. to 6 p.m. Pacific time each day.

Grok Bot is SpaceXAI's agent product, not the Grok chatbot that answers questions on X (Twitter). The company describes it as a team of AI agents that users can name, assign objectives, and set loose across apps and websites.

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