Digital Brands (DBGI) Stock Surges 54% After Confirming $165M Supply Contract and Buyout Proposal

TLDR

• DBGI stock surged over 54% after the company issued a formal investor update addressing its $165 million U.S. supply program and go-private process.
• A binding two-year contract to supply apparel, footwear, and toiletries to over 771,000 U.S. residents is confirmed, with $3.3 million in guaranteed cash flow locked in through December 2026.
• A billionaire shareholder proposed acquiring all outstanding stock at $77.58 per share in an all-cash deal.
• Roth Capital Partners was retained to explore strategic alternatives during a 60-day go-shop period ending October 5, 2026.
• The rally came despite the S&P 500, Dow, and Nasdaq each falling around 0.4% on the day.

Digital Brands Group (DBGI) stock jumped 54% in morning trading on September 10, hitting a session high of $6.15, after the company released a detailed investor update before the open.

Digital Brands Group, Inc., DBGI

The update covered two key topics investors had been watching closely: the status of its $165 million U.S. supply program and the timeline of its go-private review.

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