5 Times Bots Cost Big Brands Millions and the Technologies That Could Have Stopped Them

Bots have evolved far beyond simple scripts. Today, they buy sold out products before customers, hijack accounts, scrape valuable data, and overwhelm digital services in seconds. The good news is that modern bot management has evolved just as quickly.

Here are five famous incidents and the real technologies that could have reduced or prevented them.

1. Taylor Swift's Eras Tour: When Buying a Concert Ticket Became Impossible

In November 2022, millions of fans logged on to Ticketmaster hoping to buy a concert ticket for Taylor Swift's Eras Tour. Instead, many spent hours in virtual queues, watched the website crash, or never reached checkout at all. Ticketmaster later disclosed that the platform received billions of requests during the sale, including traffic generated by automated scalper bots trying to purchase tickets faster than humans.

The incident became so significant that it sparked a U.S. Senate hearing and renewed global conversations about ticket scalping.

Technology that could have helped: World's Concert Kit

World's Concert Kit takes a different approach to the scalper problem by giving artists the option to reserve tickets specifically for verified humans. Fans can prove they are real people through World ID, which can involve verifying their identity with an iris scan at one of World's Orb devices, helping prevent automated bots from claiming those tickets.

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