Amazon device price hikes raise Echo Dot cost by 60% amid chip shortage
Amazon shoppers are waking up to a nasty surprise this week: some of the retailer’s most popular gadgets now cost dramatically more than they did just a few days ago. The wave of Amazon device price hikes hits Echo speakers, Kindle e-readers, Fire TV streaming sticks, and eero mesh routers, with some products jumping in price by as much as 60%. The increases, first reported by Fortune and detailed further by The Verge, mark one of the steepest across-the-board price adjustments Amazon has made to its hardware lineup in years.
Key takeaways
- Amazon raised prices on Echo, Kindle, Fire TV, and eero devices by up to 60%, according to reporting from Fortune and The Verge.
- The 5th-generation Echo Dot jumped from $49.99 to $79.99, the steepest increase in the lineup.
- Amazon blames rising memory and storage chip costs, a pressure also cited by Apple and Microsoft.
- Microsoft has warned prices could double again by fall 2027 because of the same chip crunch.
- Industry watchers call the ongoing shortage “RAMageddon,” and it’s expected to persist until at least 2028.
Amazon raises prices on Echo, Kindle, Fire TV, and eero devices
Amazon quietly repriced a sweeping list of its own-brand devices last week, and the numbers are hard to ignore. Echo smart speakers and displays, Kindle e-readers, Fire TV streaming sticks, and eero routers are all more expensive now than they were before, with increases ranging from roughly 11% up to 60% depending on the product.
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