Apple (AAPL) Stock: iPhone 18 Pro Launch Event Set for September 9 Under New CEO John Ternus

NewsMon, 07 Sep 2026 08:13:23 UTC18 hours ago

TLDR

  • Apple holds its biggest product event of the year on Wednesday, September 9 at 10 a.m. Pacific at Apple Park in Cupertino
  • New CEO John Ternus leads his first major keynote after taking over from Tim Cook on September 1
  • Expected reveals include the iPhone 18 Pro, iPhone 18 Pro Max, Apple’s first foldable iPhone, Apple Watch Series 12, and Apple Watch Ultra 4
  • Pre-orders open at 12 a.m. Pacific on Saturday, September 12, with the on-sale date set for Friday, September 18
  • The standard iPhone 18 will not launch at this event, with reports suggesting it won’t arrive until next year

Apple is set to hold its biggest product event of the year on Wednesday, September 9, at 10 a.m. Pacific from Apple Park in Cupertino, California. It will be the first major keynote led by new CEO John Ternus, who officially took over from Tim Cook on September 1.

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