How Six Seven Club Turned Telegram Holders Into Distribution Instead of Exit Liquidity

Telegram’s mini-app category spent much of the past year being written off. The last airdrop cycle left an array of apps whose token generation event immediately preceded their funeral, as it triggered a wave of selling pressure and saw their user base shrink within hours. By early 2026, a growing share of the crypto community on X had arrived at a consensus - the mini-app meta was dead.

Not users, but project participants

Six Seven Club, a Telegram-native community behind the $67 mini-app is one of the projects arguing that X’s verdict might have been premature. As evidence, the project is using its growth curve, attracting more than a million users in just two months—including daily active users above 150,000 and weekly active users surpassing 400,000.

As of today, the SIXSEVEN ($67) token is sitting at the summit of Dexscreener’s trending tab, with more trading volume than the next ten tokens combined.

According to data from Coingecko, $67 currently commands a market cap of more than $28 million. The token is omnichain, available for trade on both TON and BSC. However, it's not $67’s top trending position that’s the interesting bit. Anyone can buy virality for a few days. Rather, it’s how the Six Seven Club is experimenting with a different incentive structure in a market that had, until now, solely relied on the point-and-future airdrop structure. 

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