Meta’s US ARPU rises 31% YoY to $125 in Q2 as Instagram crosses 2 billion daily users

NewsMon, 17 Aug 2026 10:35:47 UTC1 hour ago
Meta’s US ARPU rises 31% YoY to $125 in Q2 as Instagram crosses 2 billion daily users

Meta's growth highlights its dominance in digital advertising, challenging competitors and setting high expectations for advertisers globally.

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