Tesla (TSLA) Stock: Solar Roof Is Dead, But a $10B Texas Bet Is Just Getting Started

TLDR

• Tesla has pulled the Solar Roof from its website, with the page now redirecting to conventional solar panels.
• Elon Musk launched the product in 2016, promising 1,000 installations per week, but actual numbers reportedly peaked at only a few dozen.
• Tesla settled a class action lawsuit over the Solar Roof in 2023.
• Tesla’s Energy Segment generates $13B in annual revenue and accounts for nearly a fifth of company gross profit.
• Tesla has filed plans for a $10.1B solar-cell factory near Houston, Texas, called Project Crystal Sun, targeting early 2029 production.

Tesla has officially discontinued its Solar Roof product, nearly a decade after Elon Musk unveiled the tiles as a sleeker alternative to traditional solar panels.

Looks like Tesla is discontinuing their Solar Tile Roof. The product has been removed from the website.

It was originally unveiled in October 2016. pic.twitter.com/hwA3VmzYQm

- Sawyer Merritt (@SawyerMerritt) August 21, 2026

The company’s Solar Roof page now redirects to its conventional solar panel offering. Tesla did not respond to requests for comment.

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