Etoro’s TradeZero acquisition unlocks a $231M push into US options trading
eToro is making its boldest move yet to break into the American retail trading market. The company has agreed to buy TradeZero Holding Corp. in a deal worth up to $231 million, and the eToro TradeZero acquisition gives the Israeli-founded trading platform something it has lacked for years: a fully licensed US broker-dealer with options trading built in. For a company that has spent nearly a decade chasing American retail investors, this is the closest it has come to a real foothold.
Key takeaways
- eToro Group agreed to acquire TradeZero Holding Corp. for up to $231 million, marking its biggest push into the US brokerage market.
- TradeZero offers commission-free US equities and options trading under SEC, FINRA, and SIPC regulation, and also operates in the Bahamas, Canada, and Europe.
- The deal is expected to speed up eToro’s product rollout in the US, particularly around options trading.
- Regulatory approvals, including a FINRA review, are still pending, with no confirmed completion timeline.
- The purchase follows eToro’s April 2026 acquisition of crypto wallet provider Zengo for roughly $70 million.
eToro’s Acquisition of TradeZero Expands US Brokerage Footprint
The eToro TradeZero acquisition hands eToro a ready-made US broker-dealer instead of forcing it to build one from the ground up. That distinction matters in a market where licensing alone can take years to sort out.
… Continue reading the full article at the original source below.
