Florida Athletics Launches Ripple Partnership Adding XRP Field Branding Next Season

TL;DR

• Ripple announced a multi-year partnership with Florida Athletics that will bring the XRP logo to the field at Ben Hill Griffin Stadium starting in the 2026 season.
• The agreement includes brand presence on digital properties, event signage, and financial and technology education programs for college athletes.
• This collaboration is part of Ripple’s strategy in college sports, which includes a deal with the Kansas Jayhawks to place XRP on jerseys.

Ripple announced a multi-year partnership with Florida Athletics that will introduce XRP branding onto the playing field of Ben Hill Griffin Stadium, home of the University of Florida football team, starting with the 2026 season. Beyond the field, the XRP logo will appear on the digital properties of the program and on event signage.

The agreement goes beyond mere visibility. Ripple will fund financial and technology education programs aimed at Florida’s college athletes and the broader campus community, covering both traditional finance and digital assets. The financial terms of the deal were not disclosed.

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