Netflix (NFLX) Stock Jumps After Bill Ackman’s Pershing Square Takes 4.9% Stake

NewsThu, 13 Aug 2026 16:30:50 UTC1 hour ago
Netflix (NFLX) Stock Jumps After Bill Ackman’s Pershing Square Takes 4.9% Stake

TLDR

  • Bill Ackman’s Pershing Square Capital Management disclosed a new 3.15 million-share stake in Netflix, representing 4.9% of its portfolio.
  • Netflix stock rose as much as 4.7% Thursday, trading up around 3.5% by mid-morning.
  • Pershing Square said Netflix has “effectively won the streaming wars” and expects double-digit revenue compounding.
  • Netflix’s ad-supported tier is on track to generate approximately $3 billion in revenue in 2026, nearly doubling its U.S. Upfront ad commitments year-over-year.
  • The stock is down roughly 42% from its peak last year and now trades at 24 times earnings, well below its three-year average of 43.

Netflix (NFLX) stock jumped as much as 4.7% Thursday morning after Bill Ackman’s Pershing Square Capital Management disclosed a new 3.15 million-share position in the streaming company. By mid-morning, the stock was still up around 3.5%, trading near $76.91.



Netflix, Inc., NFLX

The disclosure came through Pershing Square’s semiannual report released Wednesday evening. The position represents 4.9% of the hedge fund’s portfolio.

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