Google Pixel 11 launch brings Gemini AI everywhere and a $100 price hike

Google has officially pulled back the curtain on its next generation of hardware, and the Google Pixel 11 launch at the Made by Google ’26 event delivered exactly what months of leaks promised: four new phones, a redesigned smartwatch, and Google’s first real answer to Apple’s AirTag. The company also leaned hard into artificial intelligence, weaving Gemini into everything from sign-language translation to voice input, signaling that hardware upgrades are now inseparable from software intelligence at Google.

Key takeaways

• Google unveiled the Pixel 11 series, Pixel Watch 5, and a new tracking device called Pixel Tag at the Made by Google ’26 event.
• The standard Pixel 11 starts at $899 with a redesigned camera bar and 256GB of base storage.
• The Pixel 11 Pro and Pro XL start at $1,099 and bring major durability upgrades, including anti-scratch display coating.
• Pixel Tag, Google’s AirTag rival, is priced at $29 each or $99 for a four-pack.
• Gemini now powers accessibility tools like American Sign Language translation and a new voice-input feature called Rambler.

Made by Google ’26 marks the official Pixel 11 launch

The Google Pixel 11 launch anchored an event that, unusually, aired in the evening rather than during typical daytime hours, and was fronted by comedian Trevor Noah as host. Google used the stage to formally confirm what leaks had already hinted at for weeks: a refreshed phone lineup, an upgraded wearable, and a brand-new accessory category for the company.

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