An actual NFT success story? Tascha Labs’ shattered diamond

In 2021, during the height of NFT-mania, an angel investor and macroeconomist named Tascha Che (aka Tascha Labs) announced her plan to buy a $5,000 diamond, create an NFT of it, then smash it to pieces.

The stunt, intended to prove that, while physical objects can be destroyed, digital footprints can forever retain value, was widely criticized by most outside of cryptocurrency and NFT circles.

But since the complete collapse of the NFT markets and liquidity falling to near all-time lows, how has the shattered diamond NFT performed?

Diamond background

Che came up with the idea after posting a hypothesis to Twitter:

Once the tweet got enough traction, she pursued the concept. In August of 2021 she purchased a 1.3 carat diamond online, had it delivered, and then started to work on ways she could destroy it.