Apple's Foldable iPhone Debuts Today: Will AAPL Stock Take Off?
Apple unveils its first foldable iPhone and a refreshed iPhone 18 Pro lineup today, September 9, alongside a new A20 Pro chip, as AAPL stock closed 1.17% lower at $316.22 heading into the keynote.
The event marks the first major hardware reveal under new Chief Executive Officer John Ternus, who took over from Tim Cook on September 1. It also represents Apple's biggest design shift since the iPhone X arrived in 2017.
What Apple Is Expected to Show
Apple has skipped a standard iPhone 18 this year. The company delayed that model to spring 2027. Its autumn lineup instead centers on the foldable iPhone at Ternus's keynote debut, alongside the iPhone 18 Pro and the iPhone 18 Pro Max.
All three devices are expected to run the new A20 Pro chip, and Apple has tied that chip to on-device Siri artificial intelligence (AI) improvements.
The foldable device, widely rumored to open like a book, arrives after iPhone 18 Pro costs climbed on rising memory prices. Analysts expect that pressure to push its retail price above earlier generations.
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