GM wants its own AI layer after shipping Gemini to cars

General Motors will launch its own in-vehicle artificial intelligence assistant later this year, designed to reach further into the car than the Google Gemini system it started deploying in the spring, per CNBC.

Anna Santos, GM’s director of product management of voice and AI/machine learning, said the assistant “combines conversational AI with GM vehicle knowledge and OnStar intelligence” to do things a general-purpose system cannot. She declined to name the product.

The technology is being developed by GM using a large language model provider whose identity they have not revealed. The features under development include predictive maintenance capabilities, telemetry monitoring and a “kid’s mode” that will lock and unlock doors, change seats, temperature and tunes in one go.

Gemini gives GM a fast AI rollout

GM began the Gemini rollout on April 28 to model year 2022 and newer Cadillac, Chevrolet, Buick, and GMC vehicles with Google built-in, roughly 4 million cars in the United States. Drivers can speak naturally without memorizing commands, and GM has started adding “live sessions” in which the assistant holds looser conversation or plays trivia and 20 questions. It also controls temperature and radio.

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