Major US Bank Sued Over Alleged Privacy Violations From Website Tracking Pixels

A US financial giant is accused of secretly intercepting the online communications of its website visitors through embedded tracking technologies.

Plaintiff Franceska Herrera filed the suit against Citigroup Inc. in the U.S. District Court for the Central District of California, reports Top Class Actions.

The complaint alleges the bank and financial services firm deployed third-party tracking pixels that captured users’ page navigations, searches and content interests in real time.

Herrera claims this happened without notice or consent and supported commercial goals including behavioral profiling and monetization through targeted advertising.

The complaint says.

“During her use of the website, [the] plaintiff navigated to multiple pages on the website, unaware that [the] defendant was causing and permitting third parties to intercept the contents of her communications and reveal her personal searches and content interests.”

“[Citigroup] intentionally deploys these technologies to accomplish its commercial objectives, including cross-session behavioral profiling, audience measurement, audience segmentation and the monetization of users’ browsing activity through targeted advertising.”

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