Under Armour (UAA) Stock Slides as North America Sales Disappoint

NewsFri, 07 Aug 2026 16:37:08 UTC3 hours ago
Under Armour (UAA) Stock Slides as North America Sales Disappoint

TLDR

  • Under Armour cut its full-year revenue outlook to a mid-single-digit decline, worse than its prior “slight decline” forecast
  • Q1 revenue fell 3% to $1.1 billion, in line with Wall Street estimates
  • North America revenue dropped 9% to $609.8 million in the quarter
  • UAA stock fell as much as 7% in early trading, settling around 3% lower at $6.22
  • Adjusted EPS of 5 cents beat analyst expectations of 2 cents

Under Armour stock was trading around $6.22, down roughly 3%, after the company cut its annual revenue outlook on Friday.



Under Armour, Inc., UA

The sportswear brand now expects full-year revenue to decline at a mid-single-digit percentage rate. That is a step down from its earlier forecast of just a “slight decline.”

CEO Kevin Plank said traffic trends weakened as the quarter progressed, particularly in North America and parts of Asia Pacific. The company responded by stepping up promotional activity to drive sales.

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